Tyra Banks a retired model-turned-brand has launched a new website which is has an aim to give its visitor a knowledge on how they should be makeover themselves and celebrating the individuality of women. If you visit TipeF.com which is the address of this website itself you will found a page that you can register and receiving a tips and guide on how their style should be, about makeover, etc.

This website of Tyra Banks itself has announced in public in Ellen DeGeneres Show on Thursday, March 10, Tyra Banks said,

“With a lot of magazines, it tells you exactly what you’re supposed to look like and if you don’t look like this… you’re a loser, you’re not good enough. I have to admit I was a model for many years and modeled in the magazines that promoted that image.”

Tyra Banks adds,

“What TypeF does is it says, ‘You are beautiful and you are you… Women in our individuality is what is beautiful.’ The site is all about personalization. If you go on and you log in… and say, ‘I have a short, blond pixie cut, I have my piercing blue eyes, I have an oval-shaped face, I am 5′ 8″…’ You type all of this stuff in and when you continue to come back to the site, we deliver stuff for you, exactly for your type.”